A flyer for "Get Pampered" Event being held at Beauty Bar in Toledo, OH on National Wear Red Day. The imagery used was to tie the event host and the go red for women campaign together. Values of red and ornamental objects used by the hosts packaging connects the two. AHA supplied the information on the back. Programs used were Illustrator and Indesign.
While freelancing for Cooper- Smith Advertising I was able to create a post card for Cutters Point Hand Crafted Coffee out in California. This was a direct mail piece that was to entice a potential customer to come in to the new store that they recently opened. Programs used were photoshop and Indesign.
A project that I was asked to complete at Cooper-Smith was the Sylvania Schools Athletic Foundations Hall of Fame Invitation and Program. With the use of a script type face, I created a hierarchy through out the entire piece. Imagery of sports equipment was used to emphasize the event. Programs used were Indesign and Photoshop.
In Another Garden showcases the beautiful gardens of the west Toledo community. Each year the layout and verbiage stay the same accept the dates and flower. They wanted roses as their main flower this year and chose red as the second color since the other color is a spot color they have used for years. Additional imagery was added to accent the pieces. Programs used were Indesign, Photoshop, and Illustrator
Charter communication has allot of ways to get their name out. One of them is through web advertisements. The use of colors as well as design is to stick out to the viewer when on a web page. Each design has the use of one or 2 of the colors Charter uses for each service they have to tie back together the packages they sell. Programs used were Indesign and Photoshop.
One of the many things that I did while freelancing for Cooper-Smith Advertising was create and layout Charter News Paper Ads. Some of them were extremely challenging to fit all of the information in such a tiny place while others were very simple. They would either be 2 color, 4 color or just black and white. Programs used were Illustrator and Indesign.
For my artd 202 class, we had to create a Call for entries poster for print Magazine using typography and a structured grid. There was a limit to two color spot color. I chose a Pure Cyan to focus on the Print aspect and similar values of to calm the piece. The circles are not only used as a design but also push the idea of halftones. Program used was Indesign.
This was a dvd cover for the snowboard company ROME SDS I created for my VCT 308 final project. We had to use 1 spot color and was opened as to how many colors we could use or what we could do it on. Most of the elements were created in Illustrator and then brought into Photoshop to add the halftones and images.
Logo and Business card I designed for a woman in BG who was planning on starting her own illustration company. The idea was accentuate with flowing lines to push her brand since illustrations are a good part of the time simply lines. Programs used were Illustrator and Indesign.
I created this wedding invite & rsvp card for my sister and my brother in law. They came to me with the frustration that everything they have seen was not what they wanted and asked me to create a custom wedding invite for them. The colors used were to pertain to fall and the color of the wedding and the imagery was to pertain to the setting of the wedding as well as the suit the groomsmen and groom were wearing. Programs used were Photoshop and Indesign.
A project where we had to take a pre-existing company and create a logo and Letterhead using 2 spot colors and typographic principles. The logo type is exploding to reveal grenade in a military persona with the G being the pin of the grenade. Programs used were Illustrator and Indesign.
This is my identity that I have created. The choice of different values of blue were to not only stick out when looked at but also to stay with the same color scheme as the logo. The logotype was created using Helvetica as the base font then manipulated to connect the FR and the OZN together to create the frozen concept and thus creating the "Frozn Drop" in the middle. Programs used were Illustrator and Indesign.
